In our day and age, every company needs a website, regardless of the size of the organization or the volume of business that it does. When you finally decide to get your website up and running, you’re faced with many choices. You may decide to listen to the commercials on TV and visit a do-it-yourself web services provider that promises you can have your business website up and running in just an hour without any technical knowledge. Or, you may even feel really brave and visit the library, check out a bunch of web design books, purchase some expensive web design software, fill up on coffee and get to work. Odds are that in time you will be able to build a website. But there’s a difference between just building a website and building a website that yields results.
Aside from the seemingly cheaper options, there is another route you might choose to take in boosting your online presence with a new website: hire a professional web designer. The first thought that comes to mind when faced with these options is to save money. Considering the state of the economy, this is very understandable. And yes, hiring a professional web designer does in fact cost more money up front than the do-it-yourself options. However, hiring a professional will save you many headaches and bring in a greater return in the long run. Which is what having a website for your business is all about in the first place.
So here are 4 reasons why hiring a professional web designer is the best choice for your company:
You Need A Successful Website
Truth be told, almost anyone can build a website. But there’s all the difference in the world between just building a website and building a successful website. A website requires more elements and skill sets than you might think. Creating a high quality design requires graphic design and layout knowledge. Then you have search engine optimization, copy writing, high quality photos, marketing knowledge and ongoing maintenance. All of these elements are equally important to ensure your website yields results.
You Have A Business To Run
As a business owner, especially a small business owner, you already wear at least 20 different hats on a weekly basis. You may be in charge of everything from performing your company’s services, running sales, accounting, office management, payroll and much more. Do you really need to add building a website to that list? With that being said, you should play an active role in the development process by approving designs, suggesting how you want the content to flow and maybe even learning how to manage and update the site after it has been launched. But your time is better spent running your successful business and leaving the development of your website to a professional.
A Professional Designer Is Accessible
When you’re working with a professional web designer, you have someone you can call upon with questions or concerns, and in most cases you have someone you can actually sit down and talk with face to face. Communication is a very important aspect for business owners and web designers. When you choose to go the “do-it-yourself in an hour” route you are sacrificing customer service and human interaction.
A Professional Designer Is Dedicated To Your Project
When you take time to learn how to build your own site, you end up sacrificing precious time spent running your business, and will likely give up building the site altogether. When you work with a professional designer, you have someone who is fully committed to completing and launching your project in a timely manner, allowing you to focus on what you’re best at: running your business.
This is only a small selection of reasons to hire a professional web designer over a do-it-yourself approach. But, the point to take away is that you need a website. And more than that, you need a successful website that yields results and grows your business. So as you’re considering launching a new website for your business, consider contacting a professional designer to discuss your needs.
(If you’re interested in working with A2Z, we would love to sit down with you to learn more about your business and your website needs, and tell you how we can help get your successful online presence launched. You can contact us here, give us a call or stop by the office.)