Recently, a client asked us how they could get followers on Twitter. Being new to Twitter, they are of course excited to start using this great tool for their business to better connect with their customers and peers in their field, as well they should be enthusiastic about it. In an email, we replied to their question with a few tips and links to resources for beginners.
We decided to share our reply with you in hopes that you too can grow, add your style and needs to this, and pass it along to others as well. Enjoy!
RE: Twitter
I have a few tips and ideas for you on ways to accumulate more followers and connections on twitter, I also have a few links to online articles that I believe will be beneficial to you as well.
A few simple steps would be:
-Promote your twitter account via Facebook and your web site, add links to your Facebook page and twitter onto your site (your web host should be able to do this for you)
-Promote both Facebook and Twitter in your ads, marquee signs, business cards, etc.
-Put up a sign in your stores, perhaps next to your registers, informing customers to find you on Facebook and Twitter
-When someone “follows” you on Twitter, be sure to “follow” them back
-Be personable and natural
-Allow your followers list to grow naturally
-Don’t try to sell people something in all of your posts
Twitter involves a little more patience than Facebook as far as growth goes, it grows more naturally, but don’t be discouraged by this. Even if you only have two followers, treat it with the care that you would give to it if you only had 2,000 followers. Although there are some common courtesies involved with using Twitter, you have the freedom to morph this to fit your business and life. Therefore the more you use it and the more you observe on it, the easier it will become to think up strategies and set goals for your Twitter identity.
Here are a few links and articles that I think will really help you:
http://business.twitter.com/twitter101/best_practices This will help you with some basic practices
http://business.twitter.com/twitter101/learning This will help you understand and learn the lingo.
http://business.twitter.com/twitter101/case_bestbuy On the left hand side of this page you’ll see a list of other case studies to look at.
http://madskillzmarketing.wordpress.com This is our blog that we update regularly
http://deansguide.wordpress.com/2009/03/24/twitter-strategies-and-tips-for-beginning-twitterers/ This is a short article on beginning Twitter strategy
This should effectively get you going, just remember that although there are a few guidelines you’ll want to be aware of, Twitter is completely open and can be molded to fit your business needs.