Twitter, although it may not yet have the largest number of users, it’s the fastest growing social networking tool, growing at over 2,000% annually. You might not see a need for it as an individual, you might not see a need to have it for your business, but the truth is that more and more people are using it, and as a business owner, you should be willing to evolve as communication evolves, and learn to embrace and take advantage of these tools. Also note, that these are a way to further your relationship with your customer, not a replacement to face to face and voice to voice contact.
Here’s a short list of some basic ways twitter can help your product:
-Form a closer, daily relationship with your customers
-Offer “twitter-only” specials and discounts
-Free customer service (to an extent), anytime your customer needs it
-Show your customers you’re more than a brand, but also a person
This is just a taste of what twitter has to offer (and all for free!) Of course there’s virtually an endless list of what you can do using twitter, but I just wanted to give you a little something think and talk about, please feel free to get involved in the conversation and share your thought, questions, and even innovative ways you’ve used twitter to help further your brand.